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Archive for category: EOS Blog

Give Your Freelance Career the Professional Edge it Needs with a Virtual Office

You work when you want, how you want, where you want, and for the most part, you can even wear whatever you want while you’re getting the job done! Ah, the fabulous life of the modern freelancer. From writers, graphic designers, and business consultants to court reporters, photographers and even professional dog trainers, every successful freelancer needs a technology and communications system to help them run their business and have a trust that their back is covered at all times. A swanky and impressive meeting room that is always at the ready can be crucial when trying to set yourself (and your business) apart from all of the competition.

Sound like something you can relate to? Just because you do not have to report to a traditional, stationary office space day in and day out, does not mean that you are any less in demand than your office going counterparts. You’re a pro! So give your business the professional edge it needs with a virtual office suite and/or meeting room package from Executive Office Suites!

Whether you’ve been in “the business” for years, are just now branching out on your own as a freelancer, or are contemplating doing so, make sure to give us a call. At Executive Office Suites, our job is to make doing yours as easy breezy as possible. Whether it is a stacked virtual phone system or a convenient yet professional meeting room space with which to collaborate with clients and colleagues, we’ve got you covered – and then some.

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Written by McDuffie Republished with permission by Alliance

Virtual Offices: Helping Small Business Owners Achieve Work-Life Balance Virtual Office Work.Balance.Life

Spending too much time on meager tasks when you should be growing your business? Want to spend more time with the family? Running a business is tough. But happily, today’s small businesses have a whole host of time-saving tools at their disposal, and a virtual office is one of them.

“Too much work, not enough play” – sound familiar? We all strive for an effective work-life balance. Small business owners are particularly under pressure, as they are the driving force behind the business and feel they have to be switched on to “work mode” every waking minute. This can lead to unhappiness at work and stress, which can spill over into family and home life.

Happily, small business owners have an arsenal of tools available to help make their working lives that little bit easier. And a virtual office is one of them. How, do you ask? The answer is not limited to one solution, but rather, several solutions that work together to help streamline business processes, reduce workload, and keep your clients feeling like they are number 1.

Let’s start with streamlining. With a virtual office, you could opt for a professional live answering service through our team of trained, experienced receptionists. When you’re busy growing your business – whether that’s strategizing, meeting clients or marketing your brand – constant calls from your cell phone can be an unwelcome distraction. Particularly when it’s an unwanted sales call or a wrong number. At Executive Office Suites, our professional receptionists can take that distraction away from you by answering, screening and handling calls to your requirements. Just think how much time this could save!

There’s another benefit to our live receptionist service, and it’s all about image. Having calls answered by a professional receptionist can go a long way towards improving your business image. No more important missed calls, or feeling like you’re on the spot when a client calls and you can’t remember their name. Leave it to our receptionists to make sure your clients feel like they are always number 1.

Of course, signing up to a swanky business address is another way to boost your business image. You might spend most of your time working from home or on the road, but as far as your clients are concerned, that skyscraper on Avenue of the Americas is your business home. And it’s not just an address on your business card either. With Executive Office Suites, you can benefit from on-demand meeting rooms and day offices too – perfect for meeting (and impressing!) clients, and having somewhere to land when you’re in town.

Executive Office Suites at Lafayette Village is all about helping you to streamline your tasks, boost productivity and grow your business. After all, you deserve it. And with less time spent fire-fighting and more time spent focusing on the things that matter – like family – you’ll soon be well on the road to work-life-balance success!

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Written by Joanna Republished with permission by Alliance

 

Tips for Maintaining Virtual Privacy Where it Counts

In our increasingly virtual business world, the issue of online and virtual safety is a pressing one for sure.

With so much of our time being spent online, it is more important than ever to be vigilant about our privacy protection efforts. While we at Executive Office Suites are total advocates of a completely virtual business platform, we do not suggest entering into such an arrangement without taking the proper precautions to ensure that your privacy is maintained and secured. This being the case, you might want to take a few minutes to familiarize yourself with the list of easy but important steps for ensuring your virtual privacy protection.

Executive Office Suites provides some of the most premier and convenient virtual office solutions around. We take great pride in making sure that our options and offerings meet your expectations and give you the tools you need to get the job done. Reading through this quick check list of online safety “must-dos” is just another way to help optimize your virtual business and ensure for a safe, private, and sustainable working environment for a long time to come.

 

Basic Strategies

  • Make sure sites are safe before sharing any of your personal or business information.
  • Make sure any online accounts are properly configured for optimum privacy
  • Protect your wireless connection from dangers

Take these steps to remove your information from most people search databases:

  • Increase privacy of your browser
  • Use a privacy-oriented e-mail service
  • Use a virtual private network to hide your IP address
  • Use peer block to block known risks from ever seeing your computer

For additional information about each step, visit www.techsupportalert.com.

 

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Written by McDuffie Republished with permission by Alliance

Hello Virtual Receptionists, Goodbye Distractions!

businessman-multiple-phones

With the incredible advancements in mobile technology, it is entirely feasible to almost completely run your business from a device that is small enough to fit in the palm of your hand. Crazy, right? Today’s businesspeople and busy entrepreneurs utilize cell phones as their primary point of contact and sometimes, before we know it, we’ve wasted the better part of a workday fielding calls, “getting back in touch,” “circling back,” and “interfacing” with clients and colleagues via our phones. What happened to actually getting some work done? Wouldn’t it be nice to get more of that phone time back?

Executive Office Suites has your solution. Our live receptionist service takes the time-consuming tedium of answering calls out of your hands (literally) and places it in the very capable hands of our professionally trained reception team. This valuable service shifts the calls from your cell phone to our live receptionists who can screen and forward them to voicemail or to your cell phone, per your specifications. Saving your business time and productivity reaching new heights is what this will offer.

What’s more, you probably waste more time on your cell phone than you even realize. Every time you get a call and pick your phone up to respond, chances are you will stay on your phone to do any number of time consuming things (texting, checking social media accounts, opening various apps, reading the news, etc. etc.). Virtual receptionists will eliminate these distractions by cutting them off at the pass.

 

Image source: Scott Griessel

Written by McDuffie Republished with permission by Alliance

Innovative Massage Therapy

Changing One Life at a Time

 

 

Executive Office Suites would like to welcome licensed massage therapist Avery Morrow. Avery started with a single vision to make her clients  feel better than they ever have before. With years of experience working as a massage therapist, she prides herself on working hard to make each client feel nurtured and cared for. Avery will give you her time to make sure that you are receiving the treatment that is right for you.
Trained in NY, Avery holds an Associate’s Degree in Massage Therapy with extensive training in Amma Therapy and Medical Massage. She has evolved her massage through her work environments including wellness centers, chiropractic, and the spa environment. Through knowledge and interaction she has developed a massage technique like no other massage therapist.

Described as unique and one of a kind, she is sure to leave you feeling rejuvenated!

Visit Innovative Massage Therapy to schedule your appointment now!

 

According to the Huffington Post, massages are known to manage anxiety, improve sleep, boost immunity, raise alertness, curb headaches and much more.

How a Virtual Office Can Help Workers Beat Distractions

“The average American worker has fifty interruptions a day, of which seventy percent have nothing to do with work.”

So says the late, great William Edwards Deming – American statistician, professor, author, lecturer, consultant and all-round business brain.

Here’s another statistic that’ll grab your attention: Around 50% of American office workers say they work for just 15 minutes before getting distracted, while 53% feel that an hour or more is wasted every single day because of disruptions.

Are you easily distracted at work? Can’t stop browsing Facebook? Time for another gaze out the window? You’re not alone – in fact, it turns out that quite a few of us are plagued by distractions that keep us from reaching our productivity potential. From constant background chatter and phone calls to feeling tired or frustrated, there are plenty of reasons to stop you from getting on with the job.

So how do you deal with distractions at work?

Step one: Go virtual. At Alliance Virtual Offices, we can vouch for the disruption-busting benefits of a virtual office, and how flexible working methods like telecommuting and working from home can cut down on distractions, and boost productivity too. Think of making a presents in a different state or even needing an office close to home? Executive Office Suites offers Virtual Packages that offer the connivence to you and your business.

Think about it. When you use a virtual office, you’re not tied to a physical office. So instead of working in an open-plan office and listening to inane background chatter about last night’s TV or tomorrow’s game, you can fill the gap with actual work. You know, the type that impresses your boss or brings in revenue for your business.

Step two: Hire a virtual assistant. At Alliance Virtual we have a team of professional live receptionists who can take over your call handling duties. They’ll receive calls, take messages and pass them on – making your day easier, less cluttered and ultimately more productive. If you are looking to make a Raleigh North Carolina presents Executive Office Suites has all the amenities to assist you.

Step three: Identify your distractions

  • If you get tired easily, go to bed earlier. And remember to take little breaks during the day.
  • If you can’t stop looking in the fridge, eat a better breakfast, stock up on your five-a-day and consult a nutritionist.
  • If it’s the Internet or emails that are bugging you, work offline for a while.
  • If you’re feeling stressed, you could be taking on too much work, or overdoing the multi-tasking. Try to focus on specific tasks – and make sure you finish one thing at a sensible point before moving on to another.
  • If you’re bored of a specific task, work to a specific time then reward yourself by moving on to something else.

On the subject of rewards, this can be a valuable part of the working day. Habit-changing author Charles Duhigg says that instead of struggling with distractions, you can actually make them part of your working day. If for instance, you can’t stop going on Facebook or you feel constantly distracted by Twitter, set yourself a target and then reward yourself with 5 minutes of social media time. Accommodate that need and build it into your schedule.

After all, rewards provide motivation – and a little motivation can reap huge rewards for your business.

Find out more about virtual offices and office space that Executive Office Suites has to offer! In the meantime, what other tips can you recommend for beating distractions at work?

 

Image source: Executive Office Suites

Written by Joanna Republished with permission by Alliance

Virtual Offices Are The Freelancer’s Best Friend


We can talk all day long about how great using a virtual office can be (because it really is great), and how the general, catch-all “busy business person” will benefit from the flexibility and value they provide. While this is very much the case, perhaps it is time we shine the spotlight on ourselves for a minute – take a more personal look at just how beneficial the world of virtual officing can really be.

                                                                                                                                                                                                                                                                                                     Take me for example. I am just the person to espouse the greatness of a virtual office because 1) I am a freelancer and can benefit greatly from the use of a professional environment every once in a while. 2) I have used them before and therefore can speak (or write, rather) from experience. Without droning on and on, let me tell you a little about myself.
                                                                                                                                                                                                                                                                                                           I established myself as a freelance writer years ago both because I love to write and my husband’s career choice forced me to find work that I could pick up and take with me no matter where in the world we live. From Portland and New York City to Virginia Beach, Indianapolis and Lexington, KY, I have moved around an almost comical amount in the last several years of my life and I’m grateful for the existence of virtual and serviced office suites and meeting rooms. While I may not have the most geographically stable lifestyle, it is one that I love and I have the ease and flexibility of virtual offices to thank for some of that. I know I can take my business with me wherever I go, so I never have to worry when another move is looming on the horizon … like next summer, when we’ll move to Washington DC …
                                                                                                                                                                                                                                                                                                            While no two freelancer’s journeys are ever the same, perhaps you can find a common bond or two between my story and your own? Ultimately, the point is that virtual offices, unlike traditional office space, have the unique and incredibly valuable power to mold and shift to your ever-changing, and expanding, needs. Whether it is a more impressive (i.e. legit) environment that your business needs or, as in my case, the ability to create this type of professional setting in multiple locations as your own geography changes, virtual offices provide the perfect solution, every time.

                                                                                                                                                                                                                                                                                                    Image source: Executive Office Suites

Written by McDuffie Republished with permission by Alliance

 

We are excited to welcome Midtown Medi-spa, Inc. to Executive Office Suites at Lafayette Village!

ElizabethPaner

 

Elizabeth Paner, Licensed Aesthetician and Owner of Midtown Medi-spa, formally trained in Cary, North Carolina in the field of aesthetics.  She extended her aesthetics training with several post-graduate courses with emphasis on skin rejuvenation.  Elizabeth has been working in this field for 7 years and has managed, consulted and launched several successful business operations.  She has served as a consultant with area Medi-spas, was a regional make-up artist with Estee Lauder, and has been featured in area women’s magazines. 

Elizabeth loves to pamper her clients. “If my clients are happy and seeing results, then my technique speaks volumes.”  Her approach is customized to the individual and delivers fantastic results.  “I love what I do and love to see my customers’ smiles.  It’s my passion, not work!”

Services include

-Customized Facials/Peels

-Firming/Circle Eye Treatments

-Vi Peels

-Dermaplaning

-Dermal Needling

-Waxing and Tinting

-Permanent Make-up

 

We can not wait to have Midtown Medi-spa at Executive Office Suites.  Make your appointment today by calling 919.622.2281 or emailing Elizabeth@midtownmedispa.com

What’s Trending: Workplace Trends to Watch in 2013

Executive Office SuitesWith the beginning of each new year comes the unique opportunity to both reflect on events, trends and “happenings” of the previous year while also looking ahead to what new and innovative trends can be expected in the twelve months ahead.

2012 saw significant positive growth and expansion in the virtual officing world, and here at Executive Office Suites we have been enjoying the increased attention that the world of the virtual office has been receiving over the past couple of years. So, with the limelight shining ever brighter on our industry, what then can we expect to see when it comes to workplace trends in 2013? Here are a few things to watch out for this year:

1) A virtual office boom: Savvy companies around the world will continue to utilize virtual offices to expand into new arenas and maximize their global presence. With offices around the world, offering impressive addresses and top-notch services and amenities, Executive Office Suites is always at the ready when it comes to serving the busy mobile professional.

2) Increased disaster preparedness: The devastation caused by super-storm Sandy has increased the attention that is being placed on disaster preparedness and how we can better equip our businesses in times of trauma. The flexibility afforded to virtual office users is unmatched by traditional, static office spaces and allows mobile entrepreneurs to move locations when disaster – or simply their mood – strikes.

3) Work options galore: From hot-desking, home-working, co-working, virtual officing, telecommuting and much more, the days of sitting in a cubicle from 9 – 5 are long gone. While some may still continue to work that way, the good news is that you don’t have to! Choices are never a bad thing. What’s more, when it comes to office expenses, the price of office space ranks just below payroll costs. Look to see companies utilizing temporary and virtual work options more than ever before as a way to increase their flexibility in work styles while decreasing their monthly office space expenditures.

With Executive Office Suites’s extensive list of flexible virtual office space options, we will always keep you on the cutting edge of workspace innovations – keeping you right in line with today’s latest and greatest trendsetters.

Image source: Executive Office Suites

Republished with permission by Alliance

Three Reasons Why Tracking Your Center’s

Google Analytics Goals for SEO Matters

 

Track Google Analytics Goals for SEOMany Businesses do very little when it comes to tracking the results of their search engine optimization efforts. Given the mass volume of search being conducted every day over the internet, if you are not engaged in serious efforts to track your traffic, you may not be making the necessary adjustments to keep up with the search engines.

We came across the article posted below from www.searchenginewatch.com. It outlines very clearly what businesses need to consider regarding configuring and tracking Google Analytics goals. Not everything will be relevant to your center, but it’s an important enough topic that we thought we’d republish the article here.
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How to Configure & Track Google Analytics Goals for SEO

Goal measurement is quite possibly the most important element of SEO itself… because it is the justification of the investment.

Those new to SEO often want to base campaign success on surface value metrics such as rankings. Rankings are great because they provide exposure, visibility, and something even greater: traffic. Once upon a time, rankings and traffic were the main ways to measure the success of SEO.

Increased rankings and traffic are good, but if your traffic doesn’t convert, then SEO becomes a producer of negative ROI. Would you know that though, if you weren’t tracking goals/conversions on your site?

What Are Your Goals?

Goals in Google Analytics (using this as 99.999 percent of site owners use it) can come via a few different forms, but before you decide how to measure your goals decide what your goals are in the first place.

  • Conversions: Sales, etc.
  • Lead: Submission forms, contact forms.
  • User behavior: Pageviews, etc.

Think about what the mission of your site is. What was it created to do? Once you have answered this question you will have your goal metrics.

How to Track Goal Metrics

There are three basic types of goal tracking in Google Analytics: ecommerce tracking, event tracking, and standard goal tracking.

Ecommerce Tracking

How to get this: You will need to select the ecommerce site button in the Admin>>Profiles>>Profile Settings>>ecommerce Settings section in Google Analytics. Additionally, you will need to place additional tracking code on your receipt page. Refer to Google’s instructions on tag placement.

What is this good for: This is a must for any site that is transactional as it is critical that you understand transaction and revenue growth. Digging deeper, you can look at transaction success at the keyword or landing page level. Understanding your organic traffic, more than watching high level numbers, is your key to honing in on what is helping you sell, or not helping you sell. Analyzing at a more granular level also allows you to begin looking at your landing pages with an eye on conversion optimization.

Event Tracking

How to get this: Additional code placement on text links, image links and videos. Refer to Google’s instructionson Event tracking code placement.

What is this good for: Event Tracking helps you gain a better understanding of user actions/behaviors on-site. Do you have a goal such as PDF downloads for which you cannot tell through standard tracking those who land on the PDF? This allows you to understand how many of these goals are being reached. Do you have a few key calls to action on the homepage you want to test link click-throughs? Are you engaged in an external site partnership and want to see how many clicks are leaving your site to visit theirs? These are all good situations to use Event tracking.

Standard Goal Tracking

How to get this: This goal method, of the three, is the easiest to implement. By visiting Admin>>Profiles>>Goals from your Google Analytics dashboard you simply can add the type of metric you wish to analyze, whether it be a visitor usage related goal or a URL as a destination.

What is it good for: The latter above is typically the most commonly used value for these type of goal tracking. Do you have a lead/contact submission form? Ensure you have a thank you page after user submission and this can become a goal page. Do you have several different types of lead forms? Then you can use multiple goals for multiple form types, common if some lead types are worth different values to your organization. Be mindful of your match types here though as selecting the wrong type for your goal URL needs whether exact, head or regular expression can cause goal tracking to be inaccurate or broken all together.

Get to Tracking!

This article has only scratched the surface – there is so much to goal/conversion tracking that once you get acquainted with these basics, the analytical possibilities will become seemingly endless. Hopefully it has helped provide a guided approach into the true investment justification of SEO – and offered you a new viewpoint of success.

Thanks to www.webmasterstudio.com for the image.

Republished with permission by Sue Saldibar